It’s Not Sugar That You’re Craving

sugar-1092668_640No, I’m pretty sure it is, Annie.

Let me explain.

It’s two o’clock.. You are craving your afternoon chocolate bar and Diet Coke.  You wander over the the break room and, hey, somebody left some donuts in there. You really want a donut.  So, you have a donut. A chocolate bar (which isn’t really chocolate, but PGPR) and your Diet Coke. You can make it til quitting time, when you’ll swing back through to make sure the donuts have been taken care of.

Sound familiar?

Yeah, I can see how you would think that you were craving sugar.

Now, here is what is really happening. Your body is craving energy. The reason it needs energy is because the low fat diets we’ve been on since 1970 have put us onto this blood sugar/insulin roller coaster and we can’t get off.  You consume sugar, you ride the wave up, you crash, you crave, you consume, you ride the wave up, you crash, you crave, you consume. It’s the song that never ends.

In 1970, you would eat a breakfast of eggs, bacon, toast, and orange juice. Then Ancel Keys decided that bacon and eggs were BAD. So you skipped the animal products and got your servings of grains and fruit. Which your body turned into sugar. Without the protein buffer, your insulin spiked, and then you crashed. By ten o’clock you needed an apple. More sugar. Lunch was pasta, more sugar, candy bar in the afternoon, more sugar, and wine, #sugar for dinner, and you crashed into bed exhausted from your day.

Most of us have grown up in an era where FAT IS BAD. FAT WILL MAKE YOU FAT. Take a look at this study on obesity. Obesity rates start to rise after 1970. So, if we aren’t eating fat, what is making us so?


As I was saying earlier, you body needs energy. It’s got to run that big ol’ brain of yours. The majority of your energy is used by your brain. Due to the fact that “Fat is bad and will kill us” marketing we’ve heard for the past 46 years, we haven’t trained our bodies to burn fat. So while our predecessors were needing energy their brain weighed the pros and cons of the energy needed and the fuel that would fit best, our modern brains know only of sugar. The brain simply and efficiently skips the debate, as there is only one option that it has been trained to call for.

Who here has ever eaten a rice cake? Fat free, sugar free, there is no point in living blandness. Sure, if i were starving it might be great, but blech. Man cannot live on rice cakes alone.

We need flavor, turns out, flavor comes in sugar, and fat. How convenient.

I know what you are saying, you’ve tried cutting back on sugar, it’s impossible. I would never purpose you just eliminate sugar, UNLESS you add fat back into the mix.

Last December, I went to the doctor, I weighed the most I had ever weighed, and my blood tests showed I wasn’t all that healthy either. I had taken a break from being awesomer for the sake of the almighty “keeping the lights on needing money thing”. That was my rock bottom moment. I knew, once and for all, my Coke habit had to go. I was drinking three 44 oz drinks a day. Sure, most of them were only half consumed, but still, that’s a LOT of sugar. Being the trained professional that I am, I knew fat would cut my cravings. I figured it would be a stop gap while I detoxed from the sugar, and I could follow a more reasonable diet after a few months.

That’s when I dove into the ketogenic diet. 80% of my calories from fat. Until I really broke it down, it seemed that I’d be mainlining butter, avocados, and coconut oil all damn day. Then I did break it down and realized that 80/20 rule was a tablespoon of butter on a serving of vegetables. #mindblown This time, quitting soda wasn’t hard at all.  I still enjoy them on occasion, but my craving for them is gone.  Here are the stats for my soda consumption since January


Not quite 80/20 but as a result of not consuming soda 74% of the time, I’ve lost 23 pounds despite the fact that I consume almost 900 calories of butter every day.

Following everything we’ve been taught for the past 46 years, this shouldn’t be possible. I’m telling you it is.

Are you interested in trying this theory out for yourself?

Here’s what you should know.

Your body is used to burning sugar. When you go 80% fat, you’ll feel great the first day, then for the next four days you’re going to be convinced I’m trying to kill you.  I promise I’m not.  When your body changes over from burning glucose to burning fat, or more precisely ketones, it will rebel a little. THIS IS NORMAL. It’s called the keto flu. Think of your body as a high performance sports car.  The owners manual says only use unicorn blood for oil, but one night, in the middle of nowhere, your oil light comes on, the only thing open is a Walmart and they don’t carry unicorn blood. So you get off the shelf oil. It’s better for your car to run on something, even though it prefers the other. Your body will run on sugar, but it prefers fat, and we’ve been depriving our bodies of fat for decades.

One thing that can help this process is exogenous ketones. You can take supplements that are precursors to the ketones, and will help you ease into ketosis a little easier. The brand I use every day is [eafl id=578 name=”Bulletproof Supplements” text=”Bulletproof Brain Octane”]. ([eafl id=582 name=”affliliate disclaimer” text=”(affiliate link)”]) It is coconut oil on steroids. It is derived from coconut oil, but it is only one of the strains of the medium chain triglycerides in coconut oil.  There is a wealth of information on the Bulletproof site about the process and the benefits if you are interested. This is the one supplement I take with me everywhere. Literally.

I hope this has been useful. If you haven’t already done so, please head over to Facebook, or request to join The Becoming Awesomer Private Facebook Group for women who want to unlearn the bad habits, bad science, and misleading marketing that is keeping them from reaching their health goals.

Until next time,

Be Awesome!!!



I am a Fitness and Nutrition Unstructor. I take the diet and exercise out of health and wellness.  We don’t diet, we eat. We don’t exercise, we move. We don’t “work”out, we play.  Check out what others are saying and see some amazing before and after pictures.